Amazon has been getting increasingly chummy with the NFL. But the moment that it's not we'll back out and we hope it is.'Īll would be logical landing spots. 'And you know, we always say that if an investment is accretive to our shareholders, we'll go ahead and do it. 'We're bidding for it,' Chapek said when asked specifically about Sunday Ticket on CNBC's Closing Bell. 9, Disney CEO Bob Chapek confirmed that his company was bidding for the rights. Other rumored names include media companies like ESPN owner Disney and tech giants Apple and Amazon. Thun is right to anticipate another partner, with a field eager to hop on the Sunday Ticket train. Paying more for the rights with that backdrop 'doesn't make any sense for us.' Thun says that while his company is still looking to keep some hold on Sunday Ticket, it isn't interested in being the sole exclusive holder going forward given how people are continuing to cut the cord. With so many people choosing to cut the pay-TV cord, the league also may look to split the rights by partnering with one company for streaming and another for a traditional 'linear' cable or satellite delivery.

The company appears to be already preparing for a world where it's no longer the sole provider of Sunday Ticket. 'DirecTV could certainly survive without it,' Sappington says, 'but DirecTV has lost subscribers and I think not getting the NFL Sunday Ticket would be a blow.' It advertised the deal during the Super Bowl. While that seems like a high price, it should be noted that starting this fall Amazon will become the exclusive home for Thursday Night Football and is reportedly paying $1 billion per year for that access. Some reports state that the league is looking for up to $2.5 billion annually in its next deal. Sappington adds that a number of these companies have 'reorganized themselves to where the streaming part of the business is really driving a lot of the other decisions in the business,' with Wall Street paying close attention.īut where does that leave DirecTV, the current exclusive broadcaster for Sunday Ticket? The nation's largest satellite-TV provider pays the NFL more than $1.5 billion per year, but heads into the final year of its contract with the 2022 football season.

Nfl.sunday tickey